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We think its a good nontraditional way of advertising the product when the traditional advertising avenues are overly saturated. I called professional skateboarder and Natural Koncept skateboard company owner, Josh Zickert, for some perspective. Spencer Vultaggio has been working as a Director, Social Media & Brand Development at AriZona Beverages for 16 years. [1] She was inspired to take up acting after watching Franco Zeffirelli 's Romeo and Juliet. Vultaggio's two sons, Wesley and Spencer, are now co-owners of the beverage company alongside their dad, and the family is. While this would usually be a harmless misunderstanding, it turned out to be a major problem a few years back. In 1992, they made their first bottles of AriZona teas. A federal judge wasn't persuaded. Sensing they might need to do some damage control, AriZona took to its own website to clear things up. Why? We are the product of visual thinkers. Rocketreach finds email, phone & social media for 450M+ professionals. Velaa has noticed an interesting trend in bookingsabout 45 percent of their guests have been family/multi-generational bookings this year. The two had worked together as beer distributors since the 1970s. Longtime CNN anchor Don Lemon announced on Monday he was fired by the network. Family Time With a Capital "Tea" - The Good Men Project We've been making merchandise for a long time. Mom would be working on packaging designs with much of the inspiration coming from our own southwest dcor at home. SPENCER: Looking through all the designs has been a lot of fun. Historically, weve been at the mercy at our copackers, use 50 around the country. But we just built a huge facility in New Jersey, and it will change the game for us to go right to production on a whim. Domenick "Don" Vultaggio (born 1951/1952) is an American billionaire businessman, the co-founder of Arizona Beverage Company. WESLEY VULTAGGIO: We never felt like we were ever going into the family business since we have been involved from the start. Personal life Vultaggio was born in Vancouver, British Columbia of Italian descent. AriZona Beverages founders Don Vultaggio and John Ferolito knew from the start that they wanted to compete with Snapple, they just didn't how. The company would go on to sell 18 million cases of drinks in its first three years. According to Food Dive, nearly every major beer producer has their own version of the drink. In 1985, the pair transitioned into brewing beer themselves. ", And the brand is stronger than ever. Behemoth companies and their deep packets are often the target of lawsuits, and AriZona Beverages is no exception.