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In the speech, Kennedy effectively uses rhetorical devices, ethos pathos and logos to calm his audience from riots. In his book Rhetoric, he defined these 3 Greek words. Turbulent Times November 22, 1963 - John F. Kennedy assassinated Spring of 1963 - Birmingham civil rights protests. RFK connected with his audience as a way to prove hes on their side. Your audience needs to know (or to believe, which in rhetoric adds up to the same thing) that you are trustworthy, that you have a locus standi to talk on the subject, and that you speak in good faith. Kennedy appeals to pathos when he alludes to his brothers assassination. Rice Moon Speech Ethos Pathos Logos - 879 Words | Studymode Associated with these general topics are commonplaces (topos is Greek for a place). Youre probably craving one now. Ethos is when a speaker or writer appeals to their authority as a means of persuasion. It is used in ads and videos to persuade people to follow a call to action. Both forms of appeal help Kennedy balance his speech and show the audience that he can empathize with them while also being mindful about the direction America is moving towards. Pathos uses emotion to trigger people to take action. That is, if you demonstrated logos, you should not need either ethos or pathos. Even so they're going to be differences in both speeches. John Fitzgerald Kennedy, Juniors, speech at his inaugural address in 1961 is undeniably a masterpiece of the persuasive arts. If you can create something with ethos, logos, and pathos peppered throughout, and tie it all into your audiences belief system, you will have a very strong argument. You have to work backwards, in a way. On August 28th, 1963, Martin Luther King Jr gave us one of one of the most rhetorically moving speeches ever given. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing toolsenabling anyone to create and grow online. Martin Luther King Jr. was a strong leader in the Civil Rights movement, the son and grandson of a minister, and one heck of a letter writer. As President Kennedy enters office he gives an speech on the celebration of freedom; symbolizing an end, as well as a beginning of a new nation. The consent submitted will only be used for data processing originating from this website. The speech I Have a Dream by Dr. Martin Luther King Jr. was an important gathering of people at the Lincoln Memorial. Logos Behind Robert Kennedy's Speech - Blogger This speech is about equal rights for african americans.