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Today, Starbucks is the largest coffee chain in the world, with over 30,000 stores in 77 countries. The core values of a coffee shop foretell the success or failure of the business. 4. Combined with your mission and vision, core values make up your overall brand identity statements. The company core values reflect this mission, clearly outlining the attitudes and beliefs required to achieve that goal. If you need assistance or an accommodation due to disability, please contact us at, Create the Starbucks Experience for our customers, Produce and ship products that delight customers, Know Your Rights: Workplace Discrimination is Illegal, Pay Transparency Nondiscrimination Provision (PDF), Environmental and Social Impact Reporting. Coffee is an art and a universal language that naturally connects people while facilitating conversation and ideas. Core values: Do the Right Thing, Do What You Say You're Going to Do, Own It, Never Assume, Take Initiative, Be Positive and Encouraging, Be Open, Anything With Plants' core values list (Source: Anything with Plants). And hot chocolate of course brings them in out of the cold. Melanie Boehme supports busy coffee shop owners and managers with her inspiring Marketing strategies (offline & online) on their way to a successful & thriving coffee business that customers just love going to. December 14, 1993. It derived from our core values, and still use them today. OUR BRAND CORE VALUE THINK BIG The basic difference between people is that thinking deeply and far, seeing things, phenomena and movements makes us more confident for decision-making and action. This is likely why reasons four and five are a place to study and a place to work. How your coffee shops vendors impact the environment reflects in your core values when you seek out sustainable sources. As such, consider core value examples that best showcase the beliefs and traits you care about most in your business and can guide your work process. I (like you may be) knew the coffee industry well. Core values can embody the human soul behind each business, and therefore play an especially meaningful role for jewelry brands.