Artists are going to struggle to monetize their work on the Web. How has digitalization of arts affected the world? She notes, The art market follows the money, and increasingly, so do artists. However, issues of copyright and payment for that material, such as in apps and in streaming or downloading, are murky and hard to navigate for artists themselves as to value and fairness of payments to the artist for original content. Many artists and art professionals are transforming the art world by leveraging these powerful technology and tools as an art and design medium, allowing them to create striking, immersive, and highly engaging art pieces that are new and multi-disciplinary mixed media art and installations. After an insight into social media data of theater and performing arts, the study focuses on online engagement with arts and culture. Visitors are then transferred to another space of quiet and pulsating light where she could control their perception of light and darkness. It is, essentially, a new tool that will serve a variety of artistic needs to push the barriers of creation and imagination. As opposed to many, Standley does not use technology to be more efficient or to alleviate the process of creating art. It is also possible that digital art can take away the creative aspect of art. This is not how Matt Valoatto sees it. Digitalization: A Literature Review and Research Agenda He was one of the most prominent digital artists who participated in the Digital Revolution exhibition with his interactive and highly popular project Treachery of the Sanctuary. Digital art is moving fast; new ways of promoting, selling and creating are quickly emerging and evolving. Led by Sketchfab, a website that helps you publish and share 3D and VR content online, this project reunited a group of archeologists who recreated in 3D the remains of missing monumentsincluding the Palmyre site devastated by ISIS and the Chappel of the Laennec hospital in Paris. and the immersion ability of non-participatory digital entertainment (3D movies, etc.) If there are no gatekeepers, it will become even more difficult to draw attention to works of genuinely high quality. The idea is that everyone interested creates a portrait of the man in black, and their piece of art will be incorporated into a massive portrait with other peoples artwork. David Zwirner gallery's exhibition of the artist's work drew more than 1,500 visitors a day. If you examine art markets more closely specifically art as an asset it becomes easier to understand why it was ripe for expansion into the digital space. According to Matt Valoatto, the founder of Curioos,digital art is the pop art of the 21st century and these new digital tools aim to promote the art of our generation.