A business enterprise before its establishment needs to study the forces that will impact its profitability, and a tool for such assessment is Porters 5 forces analysis, which includes bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitutes and competitive rivalry. easyJet Internal rivalry also exists between low fare airlines like EasyJet and Ryanair. 76%. However, the airlines employ the smallest number of people to meet the least regulatory requirement stipulated in the aviation sector (Malighetti et al. EasyJet EasyJets strength lies in its strategically low fare air service. Stock of the day 03/10/2017 easyJet PLC news of its CEO search and an idea of how the firm may benefit from Ryanairs recent troubles and the collapse of Monarch Airlines. In the beginning of 2011 the Board of EasyJet decided to start the practice of dividend payments during profitable phases without ignoring the fact that the company always needs to have a strong financial base with a strong balance sheet. Figure Two: Ryanair and Easyjet market share (Source: Air France 2011). Its high seat density arrangements on board allow optimum use of aircrafts. Therefore, both airlines strive to minimise their operating costs by cutting expenses such as salaries and fuel costs. Raccomandazioni degli analisti su EASYJET PLC: 27/04: easyJet plc: JPMorgan cambia rotta e passa a un giudizio Neutral Chief Financial Officer & Director: Stephen Alan Michael Hester 4 601: SINGAPORE AIRLINES LIMITED: 5.06%: 28 092: AIR CHINA LIMITED: 0.86%: 21 445: DELTA AIR LINES, INC.-0.33%: 21 317: RYANAIR 8-9). The target price is lowered from GBX 370 to GBX 350. The companies have also strived to support their leadership positions and create value for their shareholders by maintaining operation efficiencies. On the 28th of last month, it said that it could realistically raise this sum money through the sale of its aircraft. The success of this strategy has always depended on the control and management of the four facets of cost management in the aviation sector employee management, equipment and maintenance, customer service costs, and airport handling costs (Thomson & Baden-Fuller 2010, p. 26).